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Consistency
Use the same design scheme, fonts and features across all your web pages.
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Keep it Simple
Keep your pages simple so they’re clear and easy to navigate by keeping your website clean and clutter-free.
Break up large chunks of text by using smaller paragraphs or bullets to present key information. Use headers to create sub-headings.
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Fonts
Use standard, easy-to-read fonts that are legible and professional. Avoid bright, flashy or neon font colors.
Highlight only the essential words and phrases in bold.
Use less than 2 different font colors, styles and sizes on the page.
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Colours
Use good colour contrast.
Dark text on a light background is best because it's readable for most audiences.
Only hyperlinks should e blue font and underlined.
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Images
Images should be relevant and add value to the website.
Don’t use bright flashing images.
Use the image manager to upload pictures so you can give them alt text.
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Content
Keep the content fresh and current. If your 2023 website has content dated from 2021, your visitors may quickly leave your site.
Make hyperlinks descriptive (don't use "Click here")
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Accessibility
Consider how people with disabilities – such as blindness or hearing loss – will interact with your pages.
Learn more about adding accessible content.
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